Founders, Yael Gambach and Sivan Bitton’s lifelong journey is one that empowers self-confidence by rising above stereotypical expectations. Their empathy and passion for helping others arose out of experiencing and seeing first-hand the impact of bullying during their childhood years. Now having family and children of their own, they understand the importance of promoting kindness, bringing a deeper awareness of anti-bullying and providing a safe place for people to talk. Yael and Sivan strive to educate their consumers, followers and employees to be confident in one’s inner and outer true beauty all while looking for opportunities to give back to the community. Their most prominent goal is to build and grow a company that motivates people of all ages, race, ethnicities and backgrounds to be confident in their own skin. Hence, the sleek, refreshing and aspiring luxury beauty brand, La Parfait Cosmetics, was born in 2013 out of one key ingredient: Love. The kind of love that inspires self-love and that reflects from one’s inner splendor. La Parfait Cosmetics has since then become one of the latest, innovative skincare and cosmetics company with distribution in the United States and Canada.